# Track competitor mentions

Find recent public discussion of a competitor and separate themes from anecdotes.

What are people publicly saying about a competitor this month?

> This is a task pattern. The Plugin or API available in your account and Agent session determines the actual steps, cost, and output.

## What to provide

- Competitor name, aliases, and product category.
- Platforms, language, time window, and maximum number of posts to inspect.
- Topics worth tracking, such as a launch, complaint, or feature request.

## Copy this prompt

**Copy example prompt**

```text
Use SpringBrand to review public mentions of [competitor and aliases] on [platforms] during [date range].

Ask for missing scope. Inspect the available Competitor Mention Tracking Plugin or Social media API and any cost before running. Limit the sample to [N] public posts.

Group repeated themes, include representative links and dates, and show how many posts support each theme. Distinguish direct statements from inferred sentiment and explain sampling limits.

Return a concise watchlist of themes and two follow-up questions. Do not reply, follow, or contact anyone.
```

## Possible SpringBrand capabilities

- [Competitor Mention Tracking](https://devsite.springbrand.ai/playbook/res-competitor-mention-tracking) is a public Playbook example.
- **Reddit or X** can help find public posts about the competitor. See [Understand customers](/developers/docs/capability-social).

## What the result could look like

> **Illustrative structure — placeholders, not a live result**

> **Theme:** [Repeated topic] — [sample count] of [total reviewed] public posts; include representative URLs and dates.
> **Counterexample:** [A post that disagrees with the main theme], so the pattern is not presented as unanimous.
> **Follow-up:** Check whether the same theme appears in another platform or time period.

## Review the result

- Check that posts actually refer to the intended competitor and time window.
- Read examples behind each theme; a small public sample is not market share.
- Keep sentiment, inference, and direct quotations distinct.

## Next step

Turn a verified theme into a customer interview question or a product comparison hypothesis.

- [More examples](/developers/docs/examples): Choose another concrete task.
- [Capabilities](/developers/docs/capabilities): Understand Plugins, APIs, and live availability.