Competitor Analysis

Read competitor sites, search results and public conversation in one pass, then line them up side by side — pricing, positioning and what customers say.

Works with

  • Firecrawl
  • Apify
  • Google
  • Reddit
  • Exa
  • Apollo
  • Google Maps
  • People Data Labs
  • X
  • Facebook

And 7 more routed sources

Run it from SpringBrand or the assistant you already use

  • Claude Code
  • Codex
  • Cursor
  • WorkBuddy
  • Hermes
  • OpenClaw
  • Windsurf

Built for founders, product marketers, strategists and agencies

1. Describe the job in a sentence

Compare how our top 4 competitors describe themselves.

2. The agent picks the tools

  • Google
  • Exa
  • FirecrawlUsed for this job
  • ApifyUsed for this job
  • Apollo
  • Google Maps
  • People Data Labs
  • Reddit
  • X
  • Facebook
  • TikTok
  • Instagram
  • YouTube
  • RedNote
  • OpenAI

Same request works from Claude Code, Codex, Cursor or WorkBuddy over MCP.

Competitor Analysis
FirecrawlApify

What comes back

Positioning

  • Headline claims side by side
  • Who each one targets
  • Claims nobody makes yet

Spreadsheets go stale. An agent reads the pages again.

Competitor research is mostly reading. Hand the reading to an agent and keep the judgement.

  • Without SpringBrand:

    A competitor deck that’s out of date a month later

    With SpringBrand:

    Re-run the same request and get today’s pages

  • Without SpringBrand:

    Copying pricing tables by hand

    With SpringBrand:

    Pricing pages read with Firecrawl, with the date each was read

  • Without SpringBrand:

    Guessing what customers think of the competition

    With SpringBrand:

    Public complaints and praise from Reddit, X and search

  • Without SpringBrand:

    Positioning compared from memory

    With SpringBrand:

    Headline claims lined up side by side

  • Without SpringBrand:

    Findings nobody can trace back

    With SpringBrand:

    Every finding linked to the page it came from

Describe the job once, run it wherever you work

  1. Connect your data sources

    Google and Exa for search, Firecrawl and Apify for reading pages, Apollo, Google Maps and People Data Labs for company data, plus seven social platforms — already connected, on one credit balance.

    • Google
    • Exa
    • Firecrawl
    • Apify
    • Apollo
    • Google Maps
    • People Data Labs
    • Reddit
    • X
    • Facebook
    • TikTok
    • Instagram
    • YouTube
    • RedNote
    • OpenAI
    • ElevenLabs
    • Seedream
  2. Run it where you already work

    Run competitor analysis jobs from SpringBrand, or connect over MCP and call the same tools from Claude Code, Codex, Cursor or WorkBuddy.

    Claude CodeCodexCursorSpringBrandWorkBuddyHermesOpenClaw
  3. Describe the job in a sentence

    No flowchart to build. Say what you need in plain language; the agent decides which tools to call and shows you what it used.

    Positioning

    Compare how our top 4 competitors describe themselves.

    Pricing

    What do their pricing pages say today?

    Customer voice

    What do customers complain about with Competitor X?

  4. Read the page, not just the title

    Page readers pull the real headings, claims and prices from the pages that matter, so the answer is built on what the page says today.

    competitor.com/pricing

    • H1Plans for every team
    • H2What’s included
    • H2Frequently asked questions
  5. Check every claim

    Results come back with the sources behind them. Open any link, check the claim and decide what to keep.

    Firecrawl
    Apify
    Google
  6. Hand off to the tools you own

    Output comes as a list, table or draft you paste or import. SpringBrand doesn’t send, post or run on a schedule — each run starts when you ask.

    Agent

    Researches and drafts

    You

    Review and edit

    Your tools

    CRM, CMS or ad platform

  7. Bring in a specialist when you need one

    When a job needs a person, describe the problem and get matched with a fixed-scope service. You see scope and price first; some deliver in as little as 24 hours.

    Matched service

    Fixed scope, fixed price

    • Scope and price shown before you order
    • Delivery in as little as 24 hours
    • One correction included
    Approve
  8. Start free, pay per run

    New accounts get free credits on signup. Runs spend credits from one balance, and purchased top-ups never expire.

    Free credits on signupOne balanceTop-ups never expirePay per runMonthly credits reset each cycle

Get started with popular competitor analysis services

Rather hand the job to a person? These fixed-scope services show the scope and price up front, and you approve before anything is ordered.

With guardrails on every run

  • Matched service

    ScopeShown

    PriceShown

    Not nowApprove

    You approve every order

    The agent can match you with a service, but nothing is ordered until you’ve seen the scope and price and said yes.

  • Password

    No account access needed

    Agents and services work from the facts and files you send. Never share passwords, codes or payment details.

  • SearchRead pagesDraftPost or send

    Research, not actions

    Agents search, read and draft. They don’t post, send email or change your accounts on their own.

  • Googlesource
    Firecrawlsource
    Redditsource

    Sources on every result

    Findings come with the pages they were read from, so you can check a claim before you use it.

  • Credit balance

    MonthlyTop-ups never expire

    Credits you can see

    Runs spend credits from one balance. Purchased top-ups never expire; monthly credits reset each billing cycle.

  • Delivered1 correction included

    One correction included

    Fixed-scope services include one correction if the delivery misses the agreed scope.

Resources to help you go further

Guides, playbooks and docs for putting a competitor analysis agent to work.

Put your first competitor analysis agent to work

New accounts start with free credits, so the first run costs nothing to try.