04 / THE LIMITS
Grades aren't comparable across tools
Each grader decides what goes into its score. One splits 100 points equally across SEO, security, performance and accessibility; HubSpot's grader reports performance, SEO, mobile and security; ours scores technical SEO and AI-search readiness separately. Compare a site's grade over time in one tool, not across tools.
On 2026-11-13 we ran a simple check script on our own homepage, springbrand.ai. It passed most basics: one H1, a 47-character title, a 129-character meta description, a canonical tag, a language tag, every image with an alt attribute, Organization and WebSite structured data, robots.txt rules that let GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot in, and an llms.txt file. The raw HTML carried about 3,300 words without running JavaScript. The same day, DataForSEO listed 71 US keywords the site ranks for, and none were in the top 10. For a single page, an SEO checker audits the title, meta, headings and links in more detail. To keep fixing what the grade finds, hand the list to the AI SEO agent.