Lead Qualification Agent

Check every inbound lead against your ideal customer profile. The agent researches the company, attaches the evidence and tells you which ones deserve a call first.

Works with

  • Apollo
  • People Data Labs
  • Google
  • Firecrawl
  • Exa
  • Apify
  • Google Maps
  • Reddit
  • X
  • Facebook

And 7 more routed sources

Run it from SpringBrand or the assistant you already use

  • Claude Code
  • Codex
  • Cursor
  • WorkBuddy
  • Hermes
  • OpenClaw
  • Windsurf

Built for SDRs, sales managers, founders and agencies

1. Describe the job in a sentence

Which of these 25 sign-ups match our ICP: B2B SaaS, 50–500 staff?

2. The agent picks the tools

  • Google
  • Exa
  • Firecrawl
  • Apify
  • ApolloUsed for this job
  • Google Maps
  • People Data LabsUsed for this job
  • Reddit
  • X
  • Facebook
  • TikTok
  • Instagram
  • YouTube
  • RedNote
  • OpenAI

Same request works from Claude Code, Codex, Cursor or WorkBuddy over MCP.

Lead Qualification Agent
ApolloPeople Data Labs

What comes back

ICP check

  • Fit / no fit for each lead
  • The fields behind each call
  • Leads with missing data flagged

Forms collect leads. An agent tells you which ones to call.

Your ICP is a sentence. The agent checks every lead against it and shows its reasoning.

  • Without SpringBrand:

    Reps opening ten tabs per lead to decide if it fits

    With SpringBrand:

    Every lead researched against your ICP with the evidence attached

  • Without SpringBrand:

    Scoring rules that miss context a person would catch

    With SpringBrand:

    A plain-English reason for every fit or no-fit call

  • Without SpringBrand:

    Good leads waiting in the queue behind poor ones

    With SpringBrand:

    A ranked shortlist so the best fits get called first

  • Without SpringBrand:

    Missing data treated as a no

    With SpringBrand:

    Gaps flagged separately so a person can decide

  • Without SpringBrand:

    Handoff notes written from memory

    With SpringBrand:

    A note per lead, ready to paste into your CRM

Describe the job once, run it wherever you work

  1. Connect your data sources

    Google and Exa for search, Firecrawl and Apify for reading pages, Apollo, Google Maps and People Data Labs for company data, plus seven social platforms — already connected, on one credit balance.

    • Google
    • Exa
    • Firecrawl
    • Apify
    • Apollo
    • Google Maps
    • People Data Labs
    • Reddit
    • X
    • Facebook
    • TikTok
    • Instagram
    • YouTube
    • RedNote
    • OpenAI
    • ElevenLabs
    • Seedream
  2. Run it where you already work

    Run lead qualification jobs from SpringBrand, or connect over MCP and call the same tools from Claude Code, Codex, Cursor or WorkBuddy.

    Claude CodeCodexCursorSpringBrandWorkBuddyHermesOpenClaw
  3. Describe the job in a sentence

    No flowchart to build. Say what you need in plain language; the agent decides which tools to call and shows you what it used.

    ICP check

    Which of these 25 sign-ups match our ICP: B2B SaaS, 50–500 staff?

    Company research

    What does this company sell, and are they hiring sales staff?

    Prioritise

    Rank this week’s demo requests by how well they fit.

  4. Read the page, not just the title

    Page readers pull the real headings, claims and prices from the pages that matter, so the answer is built on what the page says today.

    competitor.com/pricing

    • H1Plans for every team
    • H2What’s included
    • H2Frequently asked questions
  5. Check every claim

    Results come back with the sources behind them. Open any link, check the claim and decide what to keep.

    Apollo
    People Data Labs
    Google
  6. Hand off to the tools you own

    Output comes as a list, table or draft you paste or import. SpringBrand doesn’t send, post or run on a schedule — each run starts when you ask.

    Agent

    Researches and drafts

    You

    Review and edit

    Your tools

    CRM, CMS or ad platform

  7. Bring in a specialist when you need one

    When a job needs a person, describe the problem and get matched with a fixed-scope service. You see scope and price first; some deliver in as little as 24 hours.

    Matched service

    Fixed scope, fixed price

    • Scope and price shown before you order
    • Delivery in as little as 24 hours
    • One correction included
    Approve
  8. Start free, pay per run

    New accounts get free credits on signup. Runs spend credits from one balance, and purchased top-ups never expire.

    Free credits on signupOne balanceTop-ups never expirePay per runMonthly credits reset each cycle

Get started with popular lead qualification services

Rather hand the job to a person? These fixed-scope services show the scope and price up front, and you approve before anything is ordered.

With guardrails on every run

  • Matched service

    ScopeShown

    PriceShown

    Not nowApprove

    You approve every order

    The agent can match you with a service, but nothing is ordered until you’ve seen the scope and price and said yes.

  • Password

    No account access needed

    Agents and services work from the facts and files you send. Never share passwords, codes or payment details.

  • SearchRead pagesDraftPost or send

    Research, not actions

    Agents search, read and draft. They don’t post, send email or change your accounts on their own.

  • Googlesource
    Firecrawlsource
    Redditsource

    Sources on every result

    Findings come with the pages they were read from, so you can check a claim before you use it.

  • Credit balance

    MonthlyTop-ups never expire

    Credits you can see

    Runs spend credits from one balance. Purchased top-ups never expire; monthly credits reset each billing cycle.

  • Delivered1 correction included

    One correction included

    Fixed-scope services include one correction if the delivery misses the agreed scope.

Resources to help you go further

Guides, playbooks and docs for putting a lead qualification agent to work.

Put your first lead qualification agent to work

New accounts start with free credits, so the first run costs nothing to try.