Part of the AI marketing agent
Generative engine optimization
with data you can check
Generative engine optimization gets your brand cited in AI answers. We cover the checkable parts.
Built for the people asked about AI search
- SEO and GEO leads
- Content marketers
- Founders
- Agencies
Pick the GEO job you need done
Each tool does one job of generative engine optimization. Start with crawler access if you have never checked it, then look at where Google AI Overviews cite you and your competitors.
Answer engine optimization tool
Check whether AI search can reach and read your site: AI crawler rules, raw HTML, llms.txt and schema.
AI Overviews tracker
See which keywords cite your domain or a competitor's in Google AI Overviews, with the cited pages.
AI visibility tracker
Check AI Overview citations and what Reddit and X threads say about your category, on demand.
llms.txt generator
Draft an llms.txt file from your sitemap in the llmstxt.org format, then review and upload it.
How many keywords cite each domain in Google AI Overviews?
SpringBrandwith your AI agent
AI Overviews trackerReal output for US Google searches, collected on 2026-11-13 with the same settings for each domain.
| Domain | Keywords citing it in AI Overviews | What it is |
|---|---|---|
| backlinko.com | 591 | SEO publisher |
| tryprofound.com | 225 | AI visibility vendor |
Look at what gets cited
The useful next step is the list of pages competitors get cited for, which the AI Overviews tracker returns with each keyword.
Your output: the keywords that cite a domain in AI Overviews, with the cited page, search volume and collection date.
Stop guessing
at AI search.
Most generative engine optimization advice is hard to check. Each step below ends in data you can open and verify.
Guessing at AI searchGuessing at AI search: Asking ChatGPT once and drawing conclusions from one answer
With SpringBrandWith SpringBrand: Reading Google AI Overview citations by keyword, with the cited URL and date
Guessing at AI searchGuessing at AI search: Rewriting pages before checking that AI crawlers can reach them
With SpringBrandWith SpringBrand: Checking robots.txt rules and raw HTML first, then the content
Guessing at AI searchGuessing at AI search: Wondering why a competitor gets recommended
With SpringBrandWith SpringBrand: Listing the competitor pages AI Overviews cite and the forum threads that name them
Generative engine optimization questions, answered
What generative engine optimization is, how to measure it and what SpringBrand can and cannot check.
What is generative engine optimization (GEO)?
GEO is the work of getting your brand named and cited in answers written by AI, such as Google AI Overviews, ChatGPT and Perplexity. It is also called AI search engine optimization, and overlaps with answer engine optimization (AEO).
Is GEO different from SEO?
Partly. SEO aims for a position in the results; generative engine optimization aims to be quoted or cited inside an AI answer. Much of the groundwork is shared: Google says its AI features are rooted in its core ranking systems, so crawlable, indexable, useful pages come first.
Automate SEO research and reportingWhat is the difference between GEO and AEO?
The terms overlap and are often used interchangeably. AEO usually means optimizing for direct answers from answer engines; GEO covers generative AI answers more broadly. The checks are largely the same: access, readable content and citations.
How do you measure generative engine optimization?
Use data you can verify: the Generative AI performance report in Google Search Console for your own site, AI Overview citations by keyword for you and competitors, and repeated manual checks in the assistants you care about. Treat any single AI answer as one sample.
How do I rank in ChatGPT answers?
There is no stable rank: answers change from run to run. Make sure OpenAI's search crawlers can reach your pages, that the text is in the raw HTML, and that the comparison posts and threads in your category mention you.
How ads inside ChatGPT answers workWhat are the best generative engine optimization tools?
It depends on the job. Tracking tools run prompts in AI assistants every day for a monthly fee. Diagnostic tools check crawler access and content. SpringBrand covers the diagnostic side and Google AI Overview citations.
Do I need an llms.txt file for GEO?
It is optional. Google Search does not use llms.txt, and crawler logs shared by site owners show it is rarely fetched. It helps AI coding tools and agents read docs sites. Fix robots.txt rules and raw HTML first; the llms.txt generator drafts the file if you want one.
Can I check whether ChatGPT recommends my brand?
Not in SpringBrand today. It does not query ChatGPT, Perplexity, Gemini, Claude or Google AI Mode answers, and it does not track them on a schedule. Ask the questions your buyers ask, word for word, a few times in each assistant and note the brands and sources that come up. SpringBrand shows where Google AI Overviews cite you and which brands Reddit and X threads recommend.
Start with data you can check.
See where AI search
cites you today.
New accounts get 100 credits a month with no card, enough to start generative engine optimization with an AI Overview citation check on your domain and a competitor's.