How do I search the TikTok ads library?
A brand's ads from the Ad Library, each with the advertiser account that ran it, first and last shown dates and a link back to the library.
Question How do I search the TikTok ads library?
TikTok ad research
TikTok Ads Library
Search the TikTok ads library for any brand: creative, run dates, audience range and countries.
Part of the ads library guide
Search TikTok ads by brand or keyword
Write the advertiser or the keyword and the market you care about.
Search TikTok adsThe TikTok ads library search opens SpringBrand with your request. Each search spends credits from your balance.
What the search returnsRuns in SpringBrandAfter you sign in or create an account, the agent searches the TikTok ads library and, for markets outside Europe, Creative Center Top Ads, then returns each ad with its advertiser, dates and a link back to TikTok.
- Each ad's creative and advertiser account
- First and last shown dates
- Audience range and countries
- A link back to TikTok
EU and UK Ad LibraryCreative Center Top Ads for the USAlso over MCP in Claude Code, Codex and Cursor
START WITH A REQUEST
One brand. Three ways to read its TikTok ads.
Each card is a real question people ask. Add the brand you care about and the TikTok ads library search opens in SpringBrand.
Brand ads US market Can I see US ads in the TikTok ads library?
Creative Center Top Ads with the region set to the United States, each with likes, CTR, objective and the video.
Question
Can I see US ads in the TikTok ads library?
Videos How do I download videos from the TikTok ad library?
Each ad as a row with its advertiser, dates and a link to the video, which you can save as a table.
Question
How do I download videos from the TikTok ad library?
WHAT YOU GET
What a TikTok ad record shows, and what it doesn't
What came back from our TikTok ads library test searches, what you can read from a record, and where the two libraries stop.
01 / THE RECORD
What came back for Gymshark
In our TikTok ads library test for Gymshark, the first page returned 12 ads out of 27,851 matching records, each with first and last shown dates, an estimated audience range such as 0-1K and a link back to the library. Spend was empty on every ad.
Creative Center Top Ads returned 20 US ads per page with likes, a CTR figure and the campaign objective, but no spend amount either. Treat any exact spend figure from a third-party tool as an estimate.
PER AD
On the record
First and last shown dates
Estimated audience range, such as 0-1K
Link back to the library
Spend: empty
02 / WHAT TO READ
What you can read instead
How long an ad has run between its first and last shown dates, how many versions of one message a brand keeps live, and which landing pages repeat. One advertiser on r/PPC pointed at a gap in Top Ads: "I get the idea of having a library, but its useless if I can't at least identify who the creator of each video is". The Ad Library names the advertiser and links its verified TikTok account where one exists.
Results include links to each ad's video so you can review it with your team. Use them as reference for your own creative, not as material to re-upload.
SIGNALS
Read from the record
How long an ad has run
Versions of one message kept live
Landing pages that repeat
The advertiser and its verified account
03 / THE MARKET
US ads and the European library
If a brand only advertises in the US, its ads will not be in the Ad Library. Practitioners on r/PPC reached the same answer: "Yes, there is the TikTok Ad Library (EU Only)", and another wrote of a third-party option, "too bad it doesn't cover US". For US ads, search Top Ads by keyword and accept that you will see the authorized ones only.
TikTok also has a Commercial Content API for approved researchers; its developer page says it currently includes data from EU countries only. Sources checked 2026-11-13.
BY MARKET
Where to look
EEA, Switzerland, UK: Ad Library
US and other markets: Top Ads
Commercial Content API: EU data only
04 / FROM YOUR ASSISTANT
Search TikTok ads from Claude Code or Cursor
If you already work in an AI assistant, connect SpringBrand over MCP and ask Claude Code, Codex, Cursor, WorkBuddy or ChatGPT Desktop for a brand's ads in the TikTok ads library. Each search uses 1 credit from the same balance.
To check the same brand on Meta, Google and LinkedIn as well, use the ad spy tool. The links below show how to connect SpringBrand over MCP.
OVER MCP
Same search, same balance
Claude Code, Codex, Cursor
WorkBuddy, ChatGPT Desktop
1 credit per search
Which TikTok ads library covers which countries
"TikTok ads library" can mean two different places, and they hold different ads. The official Ad Library needs no TikTok account; Creative Center Top Ads covers more markets, including the US, and filters by region, industry and objective.
Checked on
Which countries does the TikTok Ad Library cover?
The TikTok Ad Library is part of TikTok's Commercial Content Library, and TikTok's help page is explicit about its scope: only ads shown in the European Economic Area, Switzerland and the UK.
“The CCL currently includes information on ads available to users in the European Economic Area (EEA), Switzerland, and the U.K.”
How long does an ad stay in the Ad Library?
An ad with at least one view stays in the library for a year after it was last seen. No TikTok account is needed to search it.
“for one year after its last view”
Which ads appear in Creative Center Top Ads?
Top Ads is the second TikTok ads library. According to TikTok's Top Ads help page, it only shows ads that advertisers authorized for display and that met TikTok's performance thresholds. It is a sample of strong ads, not a complete record.
Ad Library or Creative Center Top Ads: which one has the ads you need?
Pick the TikTok ads library by market and by what you need to see. SpringBrand can search either one for you.
| What you get | TikTok Ad Library | Creative Center Top Ads |
|---|---|---|
| Which ads | Ads shown to users in the EEA, Switzerland and the UK | Auction ads the advertiser authorized that met TikTok's performance thresholds |
| US ads | Only if the ad was also shown in those European markets | Yes, filter by region |
| Search by advertiser | Yes, or by keyword | Keyword, industry and objective filters |
| How long ads stay | One year after the last view | Date filter; up to the last 180 days in our test |
| Per-ad detail | First and last shown, unique users range, targeting summary, countries | Likes, CTR, objective, video |
| Spend | Not shown for commercial ads | Not shown as an amount |
Based on TikTok's Commercial Content Library help page and Top Ads help page, checked 2026-11-13, and on SpringBrand test searches from 2026-10-29. Written by SpringBrand, which is not affiliated with TikTok.
How to search the TikTok ads library
In the official Ad Library you pick a target country, an ad type and a date range, then type an advertiser name or keyword. The step most people skip when they search the TikTok ads library is checking which advertiser account you are looking at.
1
Confirm the advertiser first
Brands run ads from several accounts, and look-alike names are common. In our test, a search for "Gymshark" matched 10 advertiser names, from GYMSHARK LTD to gymshark.sponsorme. Keep the registered business name and drop the rest.
2
Choose the library by market
Ads in Europe or the UK: search the Ad Library. Ads only in the US or other markets: search Creative Center Top Ads by keyword and region. Ask SpringBrand for both when you are not sure where a brand advertises.
3
Open the ads worth a closer look
A single ad record adds the countries it ran in, the landing page and the campaign objective. In one test, a Dutch telecom ad came back with country NL, its landing page and the objective Sales.
A FEW THINGS TO KNOW
Can you see US ads, and can you download them?
Coverage, US ads, access, downloads and cost.
Can I see US ads in the TikTok ads library?
Not in the official Ad Library unless the ad also ran in the EEA, Switzerland or the UK. For US ads, search Creative Center Top Ads with the region set to the United States. It only includes authorized ads that met TikTok's performance thresholds, so a brand's full US activity won't be there.
What is the difference between the TikTok Ad Library and Creative Center Top Ads?
The Ad Library is TikTok's transparency archive for European and UK users: every ad with at least one view, kept for a year, searchable by advertiser. Top Ads is an inspiration gallery of authorized, high-performing ads you filter by region, industry and objective. The table above compares them.
How do I access the TikTok ads library?
Go to library.tiktok.com/ads. You don't need a TikTok account. Choose a target country, ad type and date range, then enter an advertiser name or keyword. To run the same search from an AI assistant, connect SpringBrand over MCP and ask for a brand's TikTok ads.
How do I download videos from the TikTok ads library?
The library itself has no export button. SpringBrand returns each ad as a row with its advertiser, dates and a link to the video, which you can save as a table for your team. Use competitor creative as reference only, not for re-uploading.
How much does a TikTok ads library search cost?
The official libraries cost nothing to search. In SpringBrand, each Ad Library or Top Ads search used 1 credit in our tests, and new accounts get 100 credits a month with no card.