Draft ChatGPT ads from a landing page
Ad titles, descriptions and context hints you take into Ads Manager.
Request Draft 6 ChatGPT ad titles and descriptions plus 5 context hints for example.com/running-shoes
ChatGPT advertising guide
ChatGPT Ads
ChatGPT ads are sponsored cards below ChatGPT's answer: here is how they work, what they cost and who can run them.
Part of the AI marketing agent guides
Research ChatGPT ads before you spend
Name your landing page or a competitor, and what you want back.
Start researchOpens SpringBrand after you sign in or create an account. Each run spends credits from your balance.
What the SpringBrand agent doesRuns in SpringBrandAfter you sign in or create an account, the SpringBrand agent drafts ChatGPT ad copy and context hints from your landing page, looks for public reports of competitors' ChatGPT ads, and checks their ads in the Meta, Google, TikTok and LinkedIn ad libraries.
- ChatGPT ad titles and descriptions from your landing page
- Context hints for each ad group
- Public reports of competitors' ChatGPT ads
- Their Meta, Google, TikTok and LinkedIn ads for comparison
Built from OpenAI's own docsA source and date for each factChecked November 13, 2026
START WITH A REQUEST
Three ways to prepare ChatGPT ads.
Pick a request, swap in your own page or competitor, then open it in SpringBrand.
Your ads Competitor See what a competitor runs in ChatGPT
Public reports first, then the same brand's ads on other platforms.
Request
Find public reports and screenshots of HubSpot ads in ChatGPT, then list their Google and Meta ads for comparison
Your data Turn a Google Ads export into context hints
Context hints grouped by customer need for your next test.
Request
Turn my Google Ads search terms export into ChatGPT context hints grouped by customer need
HOW CHATGPT ADS WORK
Where ChatGPT ads appear, who sees them and how they are picked.
ChatGPT ads are shown to users on the no-cost and Go plans in 89 countries. You buy them in OpenAI's self-serve Ads Manager or through partners and pay per 1,000 views or per click.
01 / WHAT THEY LOOK LIKE
What ChatGPT ads look like
A ChatGPT ad is one sponsored unit placed below ChatGPT's answer. According to OpenAI's help center, each standard ad shows the advertiser name, a favicon, a title, a short description, an image and a link to the landing page. Ads are labelled as sponsored and kept visually separate from the answer, and a user sees one ad unit at a time.
In October 2026 OpenAI also opened a multi-image format (4 to 6 square images in one ad) as an open beta, and it is testing a visual ad that appears while ChatGPT generates an image.
- Product ads: retailers can run ads built from a product feed, with product images, titles, star ratings and prices, as a single card or a carousel that OpenAI picks automatically
- Sponsored Agents: a user can start a labelled chat with a business's AI agent after clicking an ad; OpenAI describes it as a limited test with selected advertisers
Parts of a standard ChatGPT ad
One ad unit, below the answer
Advertiser name and favicon
Title and short description
Image and landing page link
Sponsored label
02 / WHO SEES THEM
Who sees ChatGPT ads, and who doesn't
ChatGPT ads go to some accounts and not others. Users on the no-cost plan can also switch off ads in exchange for lower message limits. That matters for planning: if your buyers mostly pay for ChatGPT through work, they may never see your ad.
Practitioners have said the same thing; one advertiser on r/PPC put it as "Burnt around 2k with zero response."
- Shown to logged-in adults on the no-cost and Go plans, in countries where ads are live. Logged-out users can see ads that are appropriate for all audiences.
- Not shown to Plus, Pro, Business, Enterprise and Edu accounts, accounts OpenAI identifies as under 18, or Temporary Chats.
- Not placed near sensitive conversations such as personal health, mental health or politics. Political advertising is not allowed.
ChatGPT plans and ads
Who sees ads
No-cost and Go: ads shown
Plus, Pro, Business, Enterprise, Edu: no ads
Under 18 and Temporary Chats: no ads
03 / HOW AN AD IS PICKED
How ChatGPT decides which ad to show
ChatGPT ads are not keyword ads. OpenAI's ads system matches ads to the context and intent of the current conversation, the ad's landing page, title and description, and the context hints an advertiser writes for each ad group. When ads personalization is on, it can also use signals from past chats and memory.
Context hints describe what you sell, who it helps and when it is useful; OpenAI says they are not exact-match keywords and do not guarantee delivery. Advertisers get aggregate numbers such as views, clicks and spend, never the conversations.
Signals OpenAI uses to match an ad
What an ad is matched to
The current conversation's context and intent
Landing page, title and description
Context hints per ad group
Past chats and memory, if personalization is on
04 / ADS AND ANSWERS
Paid ads and AI answers are separate jobs
OpenAI states that ads do not influence ChatGPT's answers and run on systems separate from the chat model. Paying for ads does not buy a mention in the answer itself, which is why paid ChatGPT ads and earning citations in AI answers are two separate jobs.
Paid and organic in ChatGPT
Two separate jobs
Ads: sponsored card below the answer
Answers: not influenced by ads
Citations: earned through organic AI visibility
WHERE SPRINGBRAND FITS
The work around ChatGPT ads, before you spend.
SpringBrand does not buy ad space, launch campaigns or change bids for ChatGPT ads. Those steps happen in OpenAI's Ads Manager or through OpenAI's partners. It helps with what comes before.
DRAFT FROM YOUR PAGES
Draft ad copy and context hints from your pages.
Point SpringBrand at a landing page to draft ad titles, descriptions and the context hints each ad group needs, and check the landing page itself before you spend.
What you take into Ads Manager
Drafts, not bids
Ad titles and descriptions
Context hints per ad group
A landing page check
RESEARCH COMPETITORS
Research which competitors are showing up.
Look for public reports and screenshots of competitors' ads in ChatGPT, then compare them with their Google and Meta ads. If you also want to see what a competitor runs elsewhere, you can search ad libraries across platforms from the same request.
Request flow
Public sources first
Public reports and screenshots
Their Google and Meta ads
Ad libraries across platforms
READ YOUR EXPORTS
Read the numbers you export.
Bring the exports you already have, such as a Google Ads search terms report, and SpringBrand reads them and groups what it finds into context hints for the next test.
From export to next test
Your data, regrouped
Google Ads search terms report
Grouped by customer need
Context hints for the next test
ChatGPT ads in four numbers
- countries with ChatGPT ads (OpenAI, Oct 21, 2026)
- 89
- advertisers have run campaigns (OpenAI, Oct 21, 2026)
- 100,000+
- minimum budget in the US; 15 EUR or 15 GBP elsewhere
- $25/day
- suggested maximum bid per click for click campaigns
- $3–$5
When did ChatGPT ads launch, and where are they now?
The ChatGPT advertising timeline from OpenAI's own announcements and help center.
Checked on
January 16, 2026
OpenAI publishes its ads principles and says it will test ads for no-cost and Go users in the US.
February 9, 2026
The test starts in the US for logged-in adults on the no-cost and Go plans.
Source: OpenAI: Testing ads in ChatGPT
March to August 2026
Pilots expand to Canada, Australia, New Zealand, then the UK, Mexico, Brazil, Japan and South Korea.
Source: OpenAI: Testing ads in ChatGPT
May 5, 2026
A beta self-serve Ads Manager opens, with cost-per-click bidding, the OpenAI Pixel and a Conversions API.
August 31, 2026
OpenAI reports a $1 billion annualized revenue run rate less than 200 days after launch, and opens self-serve buying in India, Europe, the Middle East and North Africa.
September 16, 2026
OpenAI starts testing Sponsored Agents and launches an Ads Manager plugin for ChatGPT, plus HubSpot and Shopify integrations.
October 21, 2026
Ads reach 89 countries, and OpenAI says more than 100,000 advertisers have run campaigns.
November 9, 2026
Target CPA and Target CPC bidding arrive; the older Max Bid and Max CPC controls retire on January 1, 2027.
What to check before you buy ChatGPT ads
The facts most people ask about first, with where each one comes from. ChatGPT Ads is a beta product, so OpenAI changes formats, bidding and availability often. Check the date before you rely on a number.
| Topic | What OpenAI says | Source and date |
|---|---|---|
| Where ads appear | Below ChatGPT's answer, one ad unit at a time; a visual ad is being tested during image generation | OpenAI help center, checked 2026-11-13 |
| Who sees them | Logged-in adults on no-cost and Go plans; not Plus, Pro, Business, Enterprise or Edu | OpenAI help center, checked 2026-11-13 |
| How to buy | Self-serve Ads Manager at ads.openai.com, agency and technology partners, or OpenAI's sales team | OpenAI, May 5 and Sep 23, 2026 |
| Pricing models | Views (CPM), Clicks (CPC) or Conversions, which is still billed per click or per 1,000 views | OpenAI help center, checked 2026-11-13 |
| Suggested starting bid | $3 to $5 maximum per click for click campaigns | OpenAI help center, checked 2026-11-13 |
| Minimum budget | $25 a day in the US (USD accounts); 15 EUR or 15 GBP elsewhere | OpenAI help center, checked 2026-11-13 |
| Countries | 89 countries | OpenAI, October 21, 2026 |
| Targeting | Country and, where available, region or city; platform; custom audiences; context hints | OpenAI help center, checked 2026-11-13 |
Read from openai.com and help.openai.com on 2026-11-13. Written by SpringBrand, which is not affiliated with OpenAI.
How to start with ChatGPT ads
Four checks before your first test of ChatGPT ads, based on OpenAI's help center.
1
Check that your buyers can see ads
Ads show to logged-in adults on the no-cost and Go plans, not to Plus, Pro, Business, Enterprise or Edu accounts. If your buyers mostly pay for ChatGPT through work, they may never see your ad.
2
Choose how to buy
Use the self-serve Ads Manager at ads.openai.com, an agency or technology partner, or OpenAI's sales team. The minimum budget is $25 a day in the US.
3
Write ads and context hints
Each ad needs a title, a short description, an image and a landing page. Context hints describe what you sell, who it helps and when it is useful; they are not exact-match keywords.
4
Start small and track conversions
OpenAI says there are no performance benchmarks yet. Run a small test with the OpenAI Pixel or Conversions API before you raise the budget.
A FEW THINGS TO KNOW
Questions advertisers ask about ChatGPT ads.
ChatGPT ads formats, timing, plans, answers and results.
What do ChatGPT ads look like?
A standard ChatGPT ad is a labelled card below the answer with the advertiser's name, logo, a title, a short description, an image and a link. Retail ads built from a product feed show product images, prices and ratings, sometimes as a carousel. OpenAI is also testing a multi-image ad during image generation.
When did ChatGPT start showing ads?
OpenAI started testing ads in the US on February 9, 2026, for logged-in adults on the no-cost and Go plans. It had announced the plan on January 16, 2026. By October 21, 2026, they were available in 89 countries.
Are there ads in ChatGPT Plus?
No. OpenAI says Plus, Pro, Business, Enterprise and Edu accounts do not get ads. Ads appear only on the no-cost and Go plans, and no-cost users can also turn ads off in exchange for lower message limits.
Do ChatGPT ads change ChatGPT's answers?
OpenAI says no: ads run on separate systems, are labelled as sponsored and sit apart from the answer, and advertisers cannot shape or rank responses. Buying an ad does not get your brand cited in the answer; that depends on organic AI visibility.
Do ChatGPT ads work?
OpenAI says there are no performance benchmarks yet. Reports are mixed: OpenAI cites one ecommerce advertiser with a 3x return on ad spend over 28 days, while several B2B advertisers on Reddit reported cheap clicks but few sign-ups, mainly because their buyers pay for plans without ads. Start with a small test and conversion tracking.
How much do ChatGPT ads cost?
Advertisers pay per 1,000 views (CPM) or per click (CPC); conversion campaigns are still billed per click or per 1,000 views. OpenAI suggests a $3 to $5 maximum per click for click campaigns, and the minimum budget is $25 a day in the US, or 15 EUR or 15 GBP elsewhere.