The counts, next to the pages that outrank you.
Use this keyword density checker to count your keyword and compare it with top-ranking pages.
Part of SEO automation
Give the keyword density checker the page URL, or the text itself, and the keyword you are targeting.
Check densityThe keyword density checker opens SpringBrand with your request. Each check spends credits from your balance.
What the check returnsRuns in SpringBrandAfter you sign in or create an account, the agent reads the page's main content, counts your keyword and the most frequent words and phrases, and returns the counts, the density and the places worth changing.
START WITH A REQUEST
Each card is a real question people ask. Add your page and keyword and the keyword density checker opens it in SpringBrand.
The word count, the count and density for the keyword, and notes on where it is missing, such as the title or first paragraph.
Question How do I check the keyword density of a web page by URL?
How often your page and the top results use the keyword, and which related phrases they cover that your page does not.
Question Can I compare my page's keyword density with the pages that outrank me?
The count and density for the keyword and the most frequent phrases on the page, with notes on where the keyword repeats too often.
Question My keyword density is too high. How do I reduce it without hurting rankings?
WHAT YOU GET
A number on its own says little. The keyword density checker shows the formula behind it, the pages above you and the places the keyword should appear.
01 / THE FORMULA
Keyword density = (times the keyword appears × words in the keyword) ÷ total words × 100. A 1,200-word page that uses "keyword density checker" four times has a density of 4 × 3 ÷ 1,200 × 100 = 1%.
Some tools count each appearance once instead of every word in the phrase, which gives 0.33% for the same page. That is one reason two checkers can disagree about the same text; another is whether they count navigation and footer text.
Every word in the phrase: 1%
Each appearance once: 0.33%
Navigation and footer: counted or not
02 / THE PAGES ABOVE YOU
Ask the SpringBrand keyword density checker to run a live Google search for your keyword and check the top results in the same request.
You see how often the pages above you use the keyword and which related phrases they cover that your page does not. To see where you rank first, use the keyword rank checker.
Live Google search for your keyword
How often each page uses it
Related phrases you don't cover
03 / THE PLACES
Before you change the count, check the places that carry the most weight: the title tag, the H1, the first paragraph and the meta description. Then cover the questions people search around the keyword.
If you need more phrases to work in, the AI keyword generator suggests related keywords with search volume.
Title tag
H1
First paragraph
Meta description
04 / IN YOUR ASSISTANT
If you edit pages in an AI coding assistant, connect SpringBrand over MCP and ask Claude Code, Codex or Cursor to run the keyword density checker on the page you are working on.
The same tools run there and the credits come from the same balance.
Claude Code
Codex
Cursor
There is no official number. Most keyword density checker tools suggest a range of 0.5–2.5% or 1–2.5%. We measured the pages that rank for "keyword density checker" themselves: on 2026-11-13 we fetched 9 of the top 10 US Google results and counted the phrase "keyword density" with the formula above.
Most of those pages have no separate main-content area, so their navigation text was counted too. The pages that rank best for this keyword sit above the range most of them recommend. Treat density as a warning light, for a keyword you forgot or one you repeated too often, not as a target to hit.
Density is easy to measure, which is why it gets more attention than it deserves. Here is what a data source and a practitioner said.
Checked on
Google has not published a number, and Ahrefs writes that density is almost certainly not a ranking factor.
“almost certainly not a Google ranking factor.”
Source: Ahrefs: what is keyword density
One SEO practitioner described the habit. Use the count as a check, then spend the time on where the keyword appears and the questions around it.
“We spend so much time obsessing over technical audits and keyword density”
Source: r/digital_marketing: why best practices in SEO feel like they're
Most keyword density checkers count one page at a time. The table compares what each tool's own page says it accepts, what it counts, whether it compares your page with others and whether you can run it from an AI assistant. Where a page did not say, we wrote that instead of guessing.
| Tool | Input | What it counts | Compares with other pages | Use from Claude Code or an API |
|---|---|---|---|---|
| SpringBrand | URL or pasted text | Your keyword plus the most frequent words and phrases | Yes, top Google results in the same request | Yes, over MCP in Claude Code, Codex and Cursor |
| SEO Review Tools | URL or pasted text | Total keywords and how often each appears | Not stated | Not stated on the page |
| SE Ranking | Text, a web page or top search results | Density of the keywords you provide | Yes, top search results | Not stated for the no-cost tool |
| Internet Marketing Ninjas | URL or pasted text | Every one- to four-word phrase and where it appears | Not stated | Not stated on the page |
| BlogSEO | URL or pasted text | How often each phrase appears; flags stuffing against 0.5–2.5% | Not stated | Not stated on the page |
Checked 2026-11-13 from each tool's public page and Google listing. "Not stated" means the page did not say, not that the feature is missing.
A FEW THINGS TO KNOW