How do you calculate TikTok engagement rate?
The per-video rates by views and by followers for recent videos, with the median and the average of each.
Question How do you calculate TikTok engagement rate?
Social media tool
TikTok Engagement Rate Calculator
Use this TikTok engagement rate calculator on any public account: median rate by views and followers.
Part of social media monitoring
Calculate the engagement rate of a TikTok account
Write the TikTok handle.
Calculate rateThe TikTok engagement rate calculator opens SpringBrand with your request. Each run spends credits from your balance.
What the calculation returnsRuns in SpringBrandAfter you sign in or create an account, the TikTok engagement rate calculator reads the account's follower count and its latest videos, and returns the per-video rates by views and by followers, with the median of each.
- Follower count and the latest videos
- Per-video rate by views
- Per-video rate by followers
- The median of each, with the average
Rate by views and by followersMedian first, average alongsideAlso over MCP in Claude Code, Codex and Cursor
START WITH A REQUEST
One handle. Three ways to read its engagement.
Each card is a real question people ask. Add the handle you care about and the TikTok engagement rate calculator opens it in SpringBrand.
One account Creator check Can I check someone else's TikTok engagement rate?
The median rate for any public account, calculated the same way as yours, so the two can be compared.
Question
Can I check someone else's TikTok engagement rate?
Per video Why is my TikTok engagement rate over 100%?
A rate for each video rather than from totals, with the videos far above the median flagged, so you can see which one is doing most of the work.
Question
Why is my TikTok engagement rate over 100%?
WHAT THE NUMBERS MEAN
Reading a TikTok engagement rate
Two denominators, one median, and benchmarks that use different formulas.
01 / THE DENOMINATOR
Views or followers
Same videos, same likes, comments and shares: only the denominator changed. That is why a creator dividing a month of interactions by a month of views can get 25.86% and ask whether it is right, and why a video can show a 14.5% rate on only 36 views.
The views-based rate tells you how people who saw a video reacted to it. The followers-based rate tells you how much activity the account gets for its size. The TikTok engagement rate calculator gives both and says which is which; compare accounts only on the same one.
TWO RATES
Same videos
By views: how viewers reacted
By followers: activity for the account's size
Compare accounts on the same one
02 / THE MEDIAN
Median vs average: why one viral video skews the rate
On the same sample, the average rate by followers was 0.32% while the median was 0.12%. One video with about 848,000 views, roughly nine times the median of the other videos, pulled the average up 2.7 times. By views, the average (6.79%) stayed close to the median (6.73%), because that video also had more views.
Brands that buy creator content look at the typical video, not the best one. As a commenter in r/InfluencerMarketing put it, brands "also want to see median views, not aggregates." That is why the SpringBrand TikTok engagement rate calculator reports the median first. Modash also uses the median; most other calculators average the posts.
ONE VIRAL VIDEO
Median vs average
By followers: median 0.12%, average 0.32%
By views: median 6.73%, average 6.79%
One video with about 848,000 views
03 / BENCHMARKS
What is a good engagement rate on TikTok?
The answer depends on the formula, and the top calculators don't use the same one. Rates fall as accounts grow, and views-based rates run far higher than followers-based ones for large accounts.
Compare an account with others of a similar size, using the same formula, rather than with a headline number. On 2026-11-13, their pages said:
- WASK: below 3% is low, 3–6% is average, 6–10% is good and above 10% is excellent.
- Social Cat: "For most creators, 3-6% is common."
- Modash (median, by views): from 13.05% for accounts with 1k–5k followers down to 6.52% for accounts over 1 million.
- Collabstr (by followers): "TikTok influencers have an average engagement rate of 17.5% across all niches and follower ranges."
BENCHMARKS
Different formulas
WASK: 6–10% is good
Social Cat: 3-6% is common
Modash: 13.05% down to 6.52%
Collabstr: 17.5% average
04 / IN BULK
Calculate engagement rate for many TikTok accounts from Claude Code or Cursor
If you compare creators or competitors in bulk, connect SpringBrand over MCP and ask Claude Code, Codex or Cursor to run the TikTok engagement rate calculator on a list of handles. The same TikTok and Instagram tools run there and the credits come from the same balance.
The links below show how to connect SpringBrand over MCP.
OVER MCP
A list of handles
Claude Code, Codex, Cursor
TikTok and Instagram tools
Same credit balance
Views or followers: two TikTok engagement rates for the same videos
Most TikTok views come from the For You feed, not from followers, so the two formulas give very different numbers. We ran the TikTok engagement rate calculator both ways on the 10 latest videos (posted 2026-10-23 to 2026-10-28) of a sample public creator account with about 4.8 million followers, from data SpringBrand had already read.
- Median rate by views
- 6.73%
- Median rate by followers
- 0.12%
- Average rate by views
- 6.79%
- Average rate by followers
- 0.32%
Same videos, same likes, comments and shares: only the denominator changed.
Which calculators divide by views, and which by followers?
TikTok engagement rate calculators divide by different numbers, so the same account can get very different results from each. The table shows what each tool's own page says about sign-in, the formula, and whether it uses the median or the average.
| Tool | Sign-in | Formula | Divides by | Median or average |
|---|---|---|---|---|
| SpringBrand | Account, no card | (Likes + comments + shares) per video | Views and followers, both shown | Median first, average alongside |
| Modash | $0 plan; more data with a trial | Median engagements ÷ median views | Views | Median |
| 1stCollab | Not stated on the page | (Likes + comments + shares) ÷ followers, or ÷ views | Both; recommends views | Not stated on the page |
| WASK | Not stated on the page | (Likes + comments + shares) ÷ followers, over the last 10–30 videos | Followers | Average |
| Collabstr | Not stated on the page | (Likes + comments) on the latest 12–24 posts ÷ followers | Followers | Average |
| Socialinsider | Business accounts only | (Likes + comments) ÷ posts ÷ followers | Followers | Average |
As stated on each tool's page, checked 2026-11-13. "Not stated" means the page did not say, not that the feature is missing.
How to calculate TikTok engagement rate
The usual TikTok engagement rate formula is (likes + comments + shares) on a video, divided by that video's views or by the account's followers, times 100. Calculate it for each video, not for totals: adding up all likes and dividing by the number of posts is how creators end up with rates like 330%. Here is how SpringBrand's TikTok engagement rate calculator does it, so you can check the number yourself.
1
Read the public profile and recent videos
The agent reads the follower count and the latest videos of a public account: views, likes, comments and shares for each video. Private accounts can't be read.
2
Calculate two rates for every video
For each video: (likes + comments + shares) ÷ views × 100, and (likes + comments + shares) ÷ followers × 100. Both are labelled, because they answer different questions and can differ by a factor of 50.
3
Report the median, then the average
You get the median of each rate first and the average next to it, with the per-video table underneath. When the median and the average are far apart, one video is doing most of the work, and the table shows which one.
A FEW THINGS TO KNOW
What is a good engagement rate on TikTok?
Formula, benchmarks, views or followers, and cost.
What is a good engagement rate on TikTok?
It depends on the formula. When we checked on 2026-11-13, calculator vendors called anything from 3–6% to 17.5% typical, because some divide by views and others by followers. Rates fall as accounts grow, so compare an account with others of similar size, using the same formula.
Should TikTok engagement rate use views or followers?
Use views to judge how a video performed with the people who saw it, and followers to judge how active an account is for its size. On a sample of 10 videos the median was 6.73% by views and 0.12% by followers, so never compare one with the other.
Can I check someone else's TikTok engagement rate?
Yes, if the account is public. The TikTok engagement rate calculator only uses what anyone can see on the profile: follower count, views, likes, comments and shares. Private accounts can't be calculated.
Does TikTok show your engagement rate?
TikTok analytics shows views, likes, comments and shares, but not a single engagement rate, so creators calculate it themselves. A TikTok engagement rate calculator does the per-video maths and the median for you.
Can I use a TikTok engagement rate calculator without paying?
New SpringBrand accounts get 100 credits a month with no card, and each run of the TikTok engagement rate calculator spends a few credits. You need an account to run it.