CRM Agent

Research accounts, fill the gaps in your records and draft follow-ups from your notes. The agent prepares the update; your CRM stays the system of record.

Works with

  • Apollo
  • People Data Labs
  • Google
  • Exa
  • Firecrawl
  • Apify
  • Google Maps
  • Reddit
  • X
  • Facebook

And 7 more routed sources

Run it from SpringBrand or the assistant you already use

  • Claude Code
  • Codex
  • Cursor
  • WorkBuddy
  • Hermes
  • OpenClaw
  • Windsurf

Built for account executives, sales ops, founders and customer success

1. Describe the job in a sentence

Update me on these 10 accounts before the pipeline review.

2. The agent picks the tools

  • GoogleUsed for this job
  • ExaUsed for this job
  • Firecrawl
  • Apify
  • Apollo
  • Google Maps
  • People Data Labs
  • Reddit
  • X
  • Facebook
  • TikTok
  • Instagram
  • YouTube
  • RedNote
  • OpenAI

Same request works from Claude Code, Codex, Cursor or WorkBuddy over MCP.

CRM Agent
GoogleExa

What comes back

Account research

  • What changed at each account
  • News and hiring signals
  • Sources for each

CRMs store records. An agent keeps them worth reading.

Your CRM stays the system of record. The agent does the research and drafting around it.

  • Without SpringBrand:

    Records missing half their fields

    With SpringBrand:

    Gaps filled from Apollo and People Data Labs where data exists

  • Without SpringBrand:

    Pipeline reviews built on month-old notes

    With SpringBrand:

    What changed at each account, from news and search

  • Without SpringBrand:

    Follow-ups written at the end of a long day

    With SpringBrand:

    Drafts from your call notes, ready to edit and send yourself

  • Without SpringBrand:

    Duplicates nobody has time to find

    With SpringBrand:

    Likely duplicates grouped with the matching field

  • Without SpringBrand:

    Tools that want to replace your CRM

    With SpringBrand:

    Output shaped for import, so your CRM stays where it is

Describe the job once, run it wherever you work

  1. Connect your data sources

    Google and Exa for search, Firecrawl and Apify for reading pages, Apollo, Google Maps and People Data Labs for company data, plus seven social platforms — already connected, on one credit balance.

    • Google
    • Exa
    • Firecrawl
    • Apify
    • Apollo
    • Google Maps
    • People Data Labs
    • Reddit
    • X
    • Facebook
    • TikTok
    • Instagram
    • YouTube
    • RedNote
    • OpenAI
    • ElevenLabs
    • Seedream
  2. Run it where you already work

    Run CRM jobs from SpringBrand, or connect over MCP and call the same tools from Claude Code, Codex, Cursor or WorkBuddy.

    Claude CodeCodexCursorSpringBrandWorkBuddyHermesOpenClaw
  3. Describe the job in a sentence

    No flowchart to build. Say what you need in plain language; the agent decides which tools to call and shows you what it used.

    Account research

    Update me on these 10 accounts before the pipeline review.

    Fill gaps

    These records are missing industry and size. Fill them in.

    Follow-ups

    Draft follow-ups from my notes on today’s three calls.

  4. Read the page, not just the title

    Page readers pull the real headings, claims and prices from the pages that matter, so the answer is built on what the page says today.

    competitor.com/pricing

    • H1Plans for every team
    • H2What’s included
    • H2Frequently asked questions
  5. Check every claim

    Results come back with the sources behind them. Open any link, check the claim and decide what to keep.

    Apollo
    People Data Labs
    Google
  6. Hand off to the tools you own

    Output comes as a list, table or draft you paste or import. SpringBrand doesn’t send, post or run on a schedule — each run starts when you ask.

    Agent

    Researches and drafts

    You

    Review and edit

    Your tools

    CRM, CMS or ad platform

  7. Bring in a specialist when you need one

    When a job needs a person, describe the problem and get matched with a fixed-scope service. You see scope and price first; some deliver in as little as 24 hours.

    Matched service

    Fixed scope, fixed price

    • Scope and price shown before you order
    • Delivery in as little as 24 hours
    • One correction included
    Approve
  8. Start free, pay per run

    New accounts get free credits on signup. Runs spend credits from one balance, and purchased top-ups never expire.

    Free credits on signupOne balanceTop-ups never expirePay per runMonthly credits reset each cycle

Get started with popular CRM services

Rather hand the job to a person? These fixed-scope services show the scope and price up front, and you approve before anything is ordered.

With guardrails on every run

  • Matched service

    ScopeShown

    PriceShown

    Not nowApprove

    You approve every order

    The agent can match you with a service, but nothing is ordered until you’ve seen the scope and price and said yes.

  • Password

    No account access needed

    Agents and services work from the facts and files you send. Never share passwords, codes or payment details.

  • SearchRead pagesDraftPost or send

    Research, not actions

    Agents search, read and draft. They don’t post, send email or change your accounts on their own.

  • Googlesource
    Firecrawlsource
    Redditsource

    Sources on every result

    Findings come with the pages they were read from, so you can check a claim before you use it.

  • Credit balance

    MonthlyTop-ups never expire

    Credits you can see

    Runs spend credits from one balance. Purchased top-ups never expire; monthly credits reset each billing cycle.

  • Delivered1 correction included

    One correction included

    Fixed-scope services include one correction if the delivery misses the agreed scope.

Resources to help you go further

Guides, playbooks and docs for putting a CRM agent to work.

Put your first CRM agent to work

New accounts start with free credits, so the first run costs nothing to try.