Part of social media monitoring
Brand monitoring
Brand monitoring
across the web, news and Reddit
Brand monitoring on demand: news, blogs, Reddit, X, YouTube, TikTok and reviews, in one table.
Built for small teams who check their brand weekly
- Founders
- Brand marketers
- Agencies
- PR leads
Find public Reddit posts from the last month that mention Liquid Death.
SpringBrandwith your AI agent
Reddit search, newest firstA real Reddit search for "Liquid Death" over the past month, run on 2026-11-13. It returned 7 public posts. Only 2 named the brand in the title; the rest mentioned it in passing, in an image, or not visibly at all. Five are shown.
| Community | Where the brand appears | Comments | Worth reading? |
|---|---|---|---|
| r/poptarts | Title: a flavour collaboration | 6 | Yes |
| r/GTA6 | Body: a retailer's delivery bundle | 52 | Yes |
| r/idiocracy | Image only: a product photo | 94 | Yes |
| Personal profile | Title: a collab bike, with a discount code | 0 | Promo |
| r/HydroHomies | Not in the text at all | 30 | Check |
Finding is half the job
Most mentions never tag the brand or name it in the title. A keyword alert would flag all seven; someone still has to read them. The agent reads each post and marks which ones need you.
Your output: every public post with its link, date, community, comment count and a one-line note on why it matters.
Google Alerts finds links. Brand monitoring means reading them.
"Google Alerts and basic social listening tools feel pretty surface level and don’t really capture sentiment or relevance to core brand topics," a marketer wrote on r/marketing. Alert tools email you a link when a page is indexed. The work is everything after that.
Alerts and manual searchesAlerts and manual searches: Email links for pages Google has indexed
With SpringBrandWith SpringBrand: News, blogs, Reddit, X, YouTube, TikTok and app store reviews in one request
Alerts and manual searchesAlerts and manual searches: Every keyword match, relevant or not
With SpringBrandWith SpringBrand: Each mention read and marked: about you, in passing, or a false match
Alerts and manual searchesAlerts and manual searches: Separate searches in five apps, pasted into a sheet
With SpringBrandWith SpringBrand: One table with source, date, link and a note, ready to export
Alerts and manual searchesAlerts and manual searches: A monthly subscription for a check you run once a week
With SpringBrandWith SpringBrand: Pay per search from one credit balance, starting with 100 credits a month and no card
Alerts and manual searchesAlerts and manual searches: Your brand name only
With SpringBrandWith SpringBrand: Product names, misspellings, your founder and competitors in the same run
How to monitor brand mentions
without a dashboard
List every name people use for you
Brand name, product names, common misspellings, your founder's name and two or three competitors. Exact phrases in quotes keep results relevant: in our test on X, a loose query returned 24 posts with about 3 on topic, while an exact phrase returned mostly relevant ones.
Query listSampleBrand and product, in quotes
The misspelling people actually type
To see where you are compared
Search where people talk without tagging you
"People mention brands in passing, recommend them in threads, or share feedback without ever tagging the account," a social media manager wrote on r/socialmedia. Those mentions sit in news, blogs, Reddit threads, X posts, YouTube and TikTok results and app store reviews. Pick the sources your buyers use.
Google Search
ExaReddit
X
YouTube
TikTok
InstagramSort mentions into the ones that need you
The agent reads each result and marks it: a review or complaint to answer, a comparison with a competitor, a press mention, a promo post or a false match. You get links, not summaries you can't check.
Answer
Complaints and questions about you.
Learn
Comparisons and roundups that name you.
Run it from Claude Code, Cursor or ChatGPT
Ask in SpringBrand, or connect over MCP and run the same brand search from Claude Code, Codex, Cursor, WorkBuddy or ChatGPT Desktop, then export the table. Run it again whenever you want an update.
Connect your agent
Claude Code
CodexSpringBrand
Cursor
WorkBuddyBrand monitoring tools compared
Most brand monitoring tools are subscriptions with live alerts and dashboards. SpringBrand is a pay-per-search check you run when you need it. Competitor prices come from vendors' own 2026 blog posts, not their pricing pages.
| Tool | How it works | Sources | Paid from |
|---|---|---|---|
| SpringBrand | On-demand search in SpringBrand or your AI assistant | Web, news, Reddit, X, YouTube, TikTok, Instagram, app store reviews | 100 credits/mo, no card; Plus $29/mo for 3,000 credits |
| Google Alerts | Email when Google indexes a matching page | Pages in Google's index | $0 |
| Brand24 | Subscription with alerts and dashboards | Social, web, news, podcasts | $199/mo (Brand24 blog) |
| YouScan | Subscription with visual and text mentions | Social, web, reviews | $499/mo billed annually (YouScan blog) |
| Mention | Subscription with alerts | Social and web | $599/mo on an annual contract (YouScan blog) |
Checked 2026-11-13. Competitor prices are as stated in Brand24's and YouScan's 2026 roundups; recheck on each vendor's pricing page before you buy. Written by SpringBrand, one of the tools listed.
Brand monitoring, social listening and brand protection
The term covers three different jobs, and each needs different tools.
- Brand monitoring (this page): find specific mentions of your brand so you can answer, thank or correct them.
- Social listening: read many conversations to spot trends and sentiment in a topic. For the social side, see social media monitoring.
- Brand protection in cyber security: hunt for lookalike domains, phishing pages and fake apps. SpringBrand does not do this; use a security vendor.
What on-demand monitoring won't catch
One agency owner described losing a client to negative posts nobody saw: "The worst part is it was all findable. We just weren’t looking." Running a search every week fixes most of that. It still has limits: SpringBrand searches when you ask, so it is not a live alert. It reads text, titles and captions, not words spoken in a video. It does not search LinkedIn or private groups, and on Reddit it only reads public posts; it never posts, comments or messages anyone.
Every mention keeps its source
Brand monitoring is only useful if you can check the original. Each row links to the post or article it came from.
Choose where to look
Search only the sources your buyers use.
Keep the original link
Every note points back to the page it came from.
You decide what to answer
The agent sorts mentions. Replies and outreach stay with you.
Brand monitoring questions
How brand monitoring works, what it covers and what it costs.
How do I track brand mentions online?
List the names people use for you, including product names and misspellings. Search the sources your buyers use: news, blogs, Reddit, X, YouTube, TikTok and app store reviews. Read each result, drop false matches and keep the ones you need to answer. SpringBrand runs the search and the first read from one request.
Can I do brand monitoring without paying?
Partly. Google Alerts costs nothing and emails you when Google indexes a page that matches your keyword. It does not read the page or search inside Reddit threads and social posts. SpringBrand includes 100 credits a month with no card, enough for a few brand monitoring searches.
How do I track brand mentions in ChatGPT or AI search?
ChatGPT and Perplexity answers are not public, so no tool sees every conversation. What you can check is Google AI Overviews: SpringBrand can list the searches where an AI Overview cites your domain. It does not query ChatGPT or Perplexity answers.
Track your AI visibilityWhat is a good Google Alerts alternative?
If you only need links to new web pages, Google Alerts is enough. If you also need Reddit, X and video results, and someone to read them and sort what matters, use a brand monitoring subscription or an on-demand agent like SpringBrand.
How much does brand monitoring software cost?
Hootsuite's 2026 guide puts mid-tier tools at $99 to $500 a month and enterprise suites from about $1,000 a month. SpringBrand charges per search from one credit balance: 100 credits a month with no card, Plus at $29 a month for 3,000 credits and Pro at $59 a month.
See pricingDoes SpringBrand offer real-time brand alerts?
No. It searches when you ask, in SpringBrand or from your AI assistant. Run the same request each week, or before a launch, and compare the new results with the last table.
Explore related monitoring tools
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Search Reddit, X, Instagram, TikTok and YouTube for any topic in one request.
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Search X for your brand, competitors or buyer questions on demand.
Competitor social media analysis
See what competitors post and which posts get engagement.
AI social media agent
Research what works on social and draft posts you publish yourself.
AI visibility tracker
See which searches show an AI Overview that cites your domain.
Reddit data API
Public Reddit data for AI workflows.