Rankings your clients can read.
A search engine ranking report: each keyword's Google position, change, ranking page and next step.
Part of SEO automation
Name the site, the keywords, the country and the period.
Build my reportOpens SpringBrand with your request filled in.
Your ranking reportRuns in SpringBrandAfter you sign in, the agent pulls the ranking data and drafts the table with notes.
SEE THE REQUEST
Each card is a request you can run as written. Swap in your client's site and keywords, and it opens in SpringBrand.
Keyword, position, change and ranking URL in one table; the source and date next to every position; a one-line note on what each big move means.
Request Build this month's ranking report for client.com: positions for these 30 keywords, change since last month, and the page that ranks for each.
Keywords in positions 11 to 20 with search volume; the ranking page for each keyword; a shortlist worth pushing onto page one.
Request Which keywords does client.com rank 11 to 20 for, and which page ranks for each?
The live position next to the tracker's number; Search Console's average position for the same query; whether the drop looks real or like a data problem.
Request client.com dropped for "crm for small business" in our tracker. Check it against a live search and my Search Console export.
Position, clicks and impressions side by side; keywords that rank but earn no clicks; notes for the client call.
Request Put clicks and impressions from my Search Console export next to each tracked keyword's position.
Keywords with position, ranking URL and search volume; the pages that rank for the most keywords.
Request Which keywords does client.com rank for in the US top 20, and which page ranks for each?
Both sites' positions side by side; the competitor page that ranks where the client doesn't; keywords to talk about on the call.
Request Compare client.com and competitor.com positions for these 20 keywords, with the page that ranks for each.
01 / THE TABLE
Every report is one table with six columns: the keyword, its position for one country and device, the change since the last report, the page that ranks, where the number came from, and one line on what the move means.
Group keywords by topic or page and keep the full list for an appendix. For traffic, top pages and AI search on one screen, use the SEO dashboard agent.
Keyword: grouped by topic
Position: one country and device
Change: since the last report
Ranking URL: the page to improve
Source and date: which tool, when
What it means: one line per big move
02 / THE RESULT
A keyword that ranks 3rd and earns no clicks is a different problem from one that ranks 15th. Attach a Search Console export and the report puts clicks and impressions next to each position; add leads or calls where you track them.
The report ends with the keywords in positions 11 to 20 and the page to improve for each, so the client call ends on a next step.
Position and change
Clicks and impressions
Keywords that rank but earn no clicks
Positions 11 to 20 to push onto page one
03 / THE COST
Rank-tracking subscriptions are often priced by keyword count. Here each call spends credits from one balance, so you pay when you build a report.
Each call spends credits
Run the same request next month
Export the table where clients read
REPORTS FOR THE WORK YOU DO
Agencies, consultants and in-house SEO teams ask different things of the same data. These examples show what each request returns.
FOR AGENCIES
Before a client asks how their rankings are doing, have the table ready: each tracked keyword's position, how far it moved and the page that ranks.
Lead with what moved and what it means, and keep the full keyword list for an appendix.
Position and change since last month
Ranking URL for each keyword
One line on each big move
FOR IN-HOUSE SEO TEAMS
Ask which keywords rank 11 to 20 and which page ranks for each. The shortlist tells you which page to improve before chasing new keywords.
Keyword and search volume
The page that ranks
Worth pushing onto page one
FOR CONSULTANTS
Rank trackers, keyword indexes and Search Console measure rankings differently, so one keyword can get three numbers. One agency wrote on r/SEO: "Our clients are doing well, rankings haven’t dropped, and in a lot of cases has increased (along with GSC data, traffic, etc.) but the ranking reports are horrendous."
Before a sharp drop goes out, compare it with a live Google search and your Search Console export.
Keyword index: refreshed on the provider's schedule
Search Console: an average across every search
Live search: one location and device, one moment
Most search engine ranking report software is a rank tracker with a reporting layer. Here is how the common approaches differ, from each vendor's own page.
| What you compare | SpringBrand agent | Rank trackers with reports | Reporting platforms | Search Console by hand |
|---|---|---|---|---|
| Examples | SpringBrand | SE Ranking, AccuRanker, Keyword.com | TapClicks, Whatagraph, DashThis, Reporting Ninja | Google Search Console |
| What you get | A drafted report with sources, notes and next steps, built when you ask, ready to export | Positions tracked on the tool's own schedule, with built-in reports | Client reports that pull ranking data from connected SEO tools | Average position, clicks and impressions for your own site, exported to a sheet |
| Use in Claude Code or Cursor | Yes, over MCP | Not stated | Not stated | No |
Checked 2026-11-13 from each vendor's own page. "Not stated" means the page did not say, not that the feature is missing. One-off live checks such as Seobility Ranking Check cover one keyword at a time.
Three short steps from a keyword list to a table ready for the client.
Pick the keywords that matter to the business, grouped by topic or page, plus the country and device.
Pick an example or write your own request with the site and period. Attach a Search Console export if you want clicks next to positions.
Read the notes on big moves, export the table to your sheet or slides, and run the same request for the next report.
A FEW THINGS TO KNOW