Part of the AI marketing agent
AI lead generation
AI lead generator
for lists you can actually check
Describe your buyer. Get a lead table with a source and fit reason per row.
Built for teams that find their own customers
- Founders
- Growth teams
- Agencies
- Sales teams
Find dentists in Austin, TX and tell me which ones have a website and a booking link.
SpringBrandfrom SpringBrand test runsGoogle Maps searchOne Google Maps search on 2026-11-13, 1 credit. These are the counts across the 20 businesses it returned.
| Field | Businesses with it | Use it for |
|---|---|---|
| Phone number | 20 of 20 | Calling |
| Website | 20 of 20 | Research |
| Booking link | 17 of 20 | Research |
| Email address | 0 of 20 | Not found |
Maps gives you phones and websites, not inboxes
Plan on phone and website as the contact data. Every row also carried a Google Maps place ID, which keeps duplicates out of the list when you search several areas.
Real counts from one Google Maps search for "dentists in Austin, TX", run 2026-11-13.
An AI lead generation agency vs an AI lead generator you run
Much of what is sold as AI lead generation is outreach: someone else's list, an AI-written email, a lot of volume. An AI lead generator you run yourself starts one step earlier, with finding and checking the leads.
Buying "AI lead generation"Buying "AI lead generation": "most ‘AI lead generation agencies’ are just cold email shops with ChatGPT bolted on." (r/LeadGeneration)
Running your own AI lead generatorRunning your own AI lead generator: You see where each lead came from: a Google Maps listing, a company record or a web page.
Buying "AI lead generation"Buying "AI lead generation": "They sell junk and claim their leads are valuable based on a 30 second query they did using chatGPT." (r/LeadGeneration)
Running your own AI lead generatorRunning your own AI lead generator: Every row has a public link and a fit reason you can open and check before anyone reaches out.
Buying "AI lead generation"Buying "AI lead generation": Contact databases with yearly minimums: "they want 18k/year minimum which is insane for our size" (r/digital_marketing)
Running your own AI lead generatorRunning your own AI lead generator: 100 credits a month on the $0 plan, no card; paid plans from $29 a month.
Buying "AI lead generation"Buying "AI lead generation": "I started doing it manually, but it quickly became too time-consuming to scale across multiple areas" (r/CRM)
Running your own AI lead generatorRunning your own AI lead generator: Name the business type and the areas once; the agent runs each search and removes duplicates by place ID.
Need local leads, enrichment or qualification instead?
Google Maps lead generation
Turn a business type and an area into a shortlist of local businesses, with a fit reason on every row.
Google Maps scraper
Call Google Maps search as a tool from your own agent or code, with inputs and example output.
Competitor price monitoring
Read competitor product and pricing pages on demand and get a dated price table to compare.
Lead enrichment tools
Add company context from Apollo, People Data Labs and Google Maps to the accounts you already have.
Lead qualification agent
Check which leads match your ideal customer before anyone picks up the phone.
Apollo API
Company and people search from Apollo, called per request from one credit balance.
How to generate leads with AI in three steps
Say who you sell to, not just a keyword
Name the business type, the area or the company traits you care about, for example "dental clinics in Austin with online booking" or "B2B SaaS companies with 50 to 200 staff". The agent picks the source that fits: Google Maps for local businesses, Apollo or People Data Labs for companies.
Local
Google Maps
B2B
Apollo, People Data Labs
Any site
Read the web page
Read each lead before you keep it
The agent opens each lead's website or listing and writes one line on why it fits. Rows without a reason you agree with come off the list. If a search comes back empty, widen the filters and add them back one at a time.
Lead researchSampleMaps, Apollo or PDL
One fit reason per row
By place ID or domain
Take the table to your own outreach tool
Export the shortlist with its links and reasons. The AI lead generator does not email, call or message anyone; you or your outreach tool do that, with a list you have checked.
See the Google Maps workflowBefore outreachSampleThree kinds of AI lead generation tools
Tools sold as AI lead generators do different jobs. Most teams need one from each of the first two rows, or an AI lead generator that covers finding and research.
| Kind of tool | What it does | Typical tools | Where SpringBrand fits |
|---|---|---|---|
| Contact and company databases | Sells access to a database of companies and contacts | Apollo, ZoomInfo, Seamless.AI | Calls Apollo and People Data Labs per request, no seat licence |
| AI outreach and sequencing | Writes and delivers cold email or messages at volume | Lemlist, Smartlead, AI SDR tools | Not covered: SpringBrand does not run outreach |
| Research agents | Finds leads in public data and reads their sites before you reach out | Clay, Gumloop, SpringBrand | Finds, researches and exports; works in Claude Code and Cursor over MCP |
Tool groupings from the AI lead generation guides ranking on Google on 2026-11-13 (Gumloop, Amplemarket, Clay, AiSDR). We have not tested every tool named.
What an AI lead generator won't do for you
It won't find a decision-maker's inbox on a local business listing. In our Google Maps test, 0 of 20 dentists had an email address, which matches what sellers report on r/b2b_sales: "maps scraping gets info@ inboxes and main desk lines." It also won't make a vague target precise. In a platform test, an Apollo people search with five job titles and a narrow keyword came back empty. Start broad, then add filters.
SpringBrand finds and researches leads. It does not run email outreach, score leads or store contacts as a CRM, and it does not refresh lists on its own; you run a search when you want a fresh one.
Use it inside Claude Code or Cursor
The AI lead generator's sources are available as tools over MCP in Claude Code, Codex, Cursor, WorkBuddy and ChatGPT Desktop, on every plan. Ask for a list in your editor and get rows back. See how to connect SpringBrand over MCP.
Does an AI lead generator work, and what does it cost?
What AI lead generation is, whether it works, what it costs and where the data comes from.
View plans and pricingWhat is AI lead generation?
AI lead generation means using AI to find potential customers and decide which are worth contacting: searching business and company data, reading websites and sorting the results. Some vendors also use the term for AI-written cold email. SpringBrand's AI lead generator covers the finding and research part and leaves outreach to you.
Does AI lead generation actually work?
It works when you can check where each lead came from. Lists built by a quick prompt with no source are the main complaint on r/LeadGeneration. Ask for a public link and a fit reason on every row, and remove the rows you would not call.
Can I try the AI lead generator before paying?
Yes. The AI lead generator runs on the $0 plan, with 100 credits a month and no card. In our test, one Google Maps search for 20 local businesses cost 1 credit. Paid plans start at $29 a month for 3,000 credits.
Can an AI lead generator find email addresses?
Sometimes, but not from map listings. In our test, 0 of 20 local businesses on Google Maps had an email address; phone numbers and websites were there for all 20. For B2B accounts, company and people data from Apollo or People Data Labs gives you more to work with, but treat any email as something to verify.
Is it legal to scrape Google Maps for leads?
The AI lead generator returns public business listing data through a search API rather than scraping logged-in pages. Whether you may contact those businesses depends on your country's outreach rules, so check them before any outreach. This is not legal advice.
Can I use an AI lead generator inside Claude Code or Cursor?
Yes. SpringBrand's lead sources work as tools over MCP in Claude Code, Codex, Cursor, WorkBuddy and ChatGPT Desktop, so you can ask for a lead list in your editor and get structured rows back.
Describe your buyer. Get a list you can check.
Name the business type and the area
in one line.
New accounts get 100 credits a month with no card. Each search spends credits from one balance.